‘M’-Multimedia

‘M’-Messaging

‘S’-Service

Full Form of MMS in English and Hindi
Short Name	In English	In Hindi
MMS	Multimedia Messaging Service	मल्टीमीडिया संदेश सेवा
	Minerals Management Service	खनिज प्रबंधन सेवा
	Miracle Mineral Supplement	चमत्कार खनिज के पूरक
	Modern Machine Shop	आधुनिक मशीन शॉप
	Multi Monitor Series	मल्टी मॉनिटर सीरीज
	Manufacturing Message Specification	विनिर्माण संदेश विशिष्टता

 

What is MMS?

Actually MMS is an acronym that stands for  Multimedia Messaging Service. It is a standard way to send messages. This in fact include multimedia content to and from a mobile phone over a cellular network. The fact is that users as well as providers may refer to such a message as a PXT, a picture message, or a multimedia message. Also the MMS standard extends the core SMS capability. thus allowing the exchange of text messages greater than 160 characters in length. MMS can deliver quite a few variety of media, including up to forty seconds of video, one image, or audio and so on. This thing is unlike as compared to that of the text only SMS.

The most simple as well as common application includes sending photos from camera equipped handsets. Media companies have utilized MMS on a commercial basis as a method of delivering news and entertainment content. And on the other arena retailer have deployed it as a tool for delivering scannable coupon codes, videos and other information including product images as well.

There are a lot of things in the field of MMS, which actually stands for Multimedia Messaging Service.

History

So guys firstly I want to discuss with you about the history of the Multimedia Messaging History. MMS is in existence with the use of the technology of sent message sent messaging. The year of development of this very thing is 1984. Also this very thing came into being as a captive technology that actually enabled service providers to collect a fee every time anyone snaps a photo. Well technical issues as well as frequent consumer disappoints has plagued the early MMS deployments. In the very now years these i.e MMS deployment by major technology companies have solved a lot of the early challenges through content optimization, and handset detection and also uplifted throughput.

China was among the early markets to make MMS a major commercial success. Th Chairman and CEO of China Mobile said at the GSM Association Mobile Asia Congress in 2009, the very MMS in China was now a mature service on par with SMS text messaging. Norway was the most advanced market  of Europe, and in 2008, the Norwegian MMS usage level passed 84% of all mobile subscribers.

Well guys these are all about the history regarding that of the Multimedia Messaging Services. Now let me come on the other point. For your kind information there are a lot of things about the Multimedia Messaging Services. So guys if you want to know then go to the upcoming sections. I hope you will enjoy.

About MMS

So readers till now you have come across a lot of things about Multimedia Messaging Services. No let me here discuss with you some more important things about MMS that is Multimedia Messaging services. Here I am providing you some of the important  topics that come under the category of MMS.

Technical Description

Well guy and girls MMS messages are different from SMS. The way of delivering messages in the case of MMS is quite different if we compare it with that of the SMS. The first step is for the sending device to encode the multimedia content in a very fashion that is similar to sending a MIME message. It is to kept in mind that MIME content formats are defined in the MMS Message Encapsulation Specification. The message is then forwarded to the carrier’s MMS store and forward server, called by the name of the MMSS. This very term that is MMSC in fact stands for Multimedia Messaging Service Centre. Also the receiver is on a carrier different from the sender, then the MMSC acts as a relay, and forwards the message to the MMSC of the recipients carrier using the very Internet.

Here I am providing you some more valuable points about the technical description. So dear go through the following bulleted points.

• If the handset of the receiver is not applicable for Multimedia Messaging services, then in that very circumstances there is deliver of message from a web based service. And  from this very thing, one can view the content from a normal internet browser.
• The URL for the very content is usually sent to the receiver’s phone in a normal text message. This is what we called legacy experience. Since contents can still be received even if the phone does not support MMS.

Well guys and girls these are all about the Multimedia Messaging Services.

Challenges for MMS

Well dear here I am going to explain some of the challenges Multimedia Messaging Services face actually. The fact is that there are quite a few interesting challenges with that of MMS. And these very challenges that are in the field of this MMS, actually do not exist with that of SMS.  Also Handset configuration can cause issues in course of sending as well as receiving messages. Here I am sharing with you some of the interesting challenges that are really noticeable.

• Content Adaption- The first one is Content Adaption here.Multimedia content created by one brand of MMS phone may not be totally compatible with the capabilities of the recipient’s MMS phone. The recipient MMSC is responsible for providng for content adaption. As for example, image resizing, and so on.
• Well apart from content adaption there are also many challenges. The other one is Distribution Lists. Actually current MMS specifications do not include distribution lists. Also there is no methods to address large number of recipients conveniently.
• Also there is issue of Bulk messaging. The flow of peer to peer MMS messaging includes several over the air transactions which become inefficient when MMS is used to send messages to large number of subscribers.This can be viewed as typically the case for VASPs.
• The next one is the case of handset configuration. MMS requires in fact a number of handset parameters to be set. Poor handset configuration is often blamed as the first point of failure for many users.
• WAP Push is also one of the matter among them.